Elegant Design




Design matters and, like anything else in this era of connectivity, it’s the peripheral behind-the-scenes stuff that makes the difference.

This happens in business, art, and sport.

Designing how to take an athlete from point A to point B takes an incredible amount of time and effort. Sometimes as a coach you want to explain every step and sometimes you want to the athlete to find confidence in their own ability to navigate.

You can hide so much behind theatrics, and I don’t need to do that any more.

– Alexander McQueen, Fashion Designer

It’s truly a masterpiece when each piece of the puzzle, thought out carefully and fully, connects seamlessly to each other. No having to force a square peg in a round hole here. Now, masterpieces happen rarely and don’t always cumulate into a championship but, its often described by the athlete(s) as…

“I don’t know how to explain it but it just clicked.”

While the great coach sits back and smiles because it wasn’t by coincidence or randomness; it’s by clever design from the obvious to the oblivious.

At the end of the day I want my athletes to look back 5, 10, 15 years down the road and be like, “Wow, I didn’t even realize to the full extent what was happening but, the process still impacts me today.”

This may not happen but, I care enough to at least work towards the elegance of great design.


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