Power of Influence II

Summary:

  1. Reciprocity – Give to take
  2. Commitment and Consistency – “I’ll do what I say I’ll do.”
  3. Social Proof – “What have others done before me?”
  4. Liking – Flatter, Flatter, Flatter!
  5. Authority – Get those diplomas and certifications up on the wall for all to see
  6. Scarcity – “If only a few can have it, I want it!”

 

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